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Marketing resources · Digital 8 Marketing
Marketing Resources for Business Owners
Practical tools to help you plan, review and improve your marketing
Sometimes you do not need another course or hours of videos.
You need something practical you can open, work through and use to make a decision.
The Digital 8 Marketing shop brings together downloadable resources, templates, checklists and guides designed to help business owners take a more structured approach to Google Ads, Meta Ads and their wider marketing.
Whether you are running your own campaigns, reviewing work completed by someone else or preparing to outsource your advertising, the aim is to give you useful information without unnecessary jargon.
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Resource collection
Google Ads Resources
Practical resources to help you understand what is happening inside your Google Ads account and identify areas worth reviewing.Resources may include:
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Google Ads audit checklists -
Keyword planning worksheets -
Search term review templates -
Campaign planning tools -
Budget planning worksheets -
Conversion tracking checklists -
Google Ads optimisation guides -
Performance review templates
These resources are designed to help you ask better questions and make more informed decisions about where your advertising budget is going.
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Resource collection
Meta Ads Resources
Templates and guides for businesses advertising across Facebook and Instagram through Meta Ads.Resources may include:
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Meta Ads campaign planning templates -
Facebook and Instagram ad checklists -
Audience planning worksheets -
Creative testing templates -
Campaign review checklists -
Ad performance trackers -
Budget planning resources -
Meta Ads optimisation guides
Use them to bring more structure to campaign planning, testing and performance reviews.
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Marketing Strategy & Planning
Not every marketing decision starts inside an advertising platform.
These resources are designed to help you step back and look at the bigger picture before deciding what to advertise, where to spend and what to test next.
Resources may include:
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Marketing planning templates -
Campaign strategy worksheets -
Customer journey exercises -
Marketing funnel planners -
Offer and messaging worksheets -
Monthly marketing planners -
Performance review templates -
Decision-making frameworks
The focus is on independent thinking, practical recommendations and evidence-based decisions rather than following every new marketing trend.
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Free Marketing Resources
Free Marketing Audit Checklist
You can also access a selection of free resources designed to help you review your current marketing. A straightforward checklist to help you review your website, advertising, tracking and wider marketing activity.
Use it to identify:
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what is already working -
where information may be missing -
areas that need further investigation -
potential priorities for improvement
Who they are for
Built for Business Owners Who Want to Understand Their Marketing
You do not have to become a Google Ads or Meta Ads specialist.
But understanding the basic numbers, questions and decisions behind your campaigns can make it much easier to manage your marketing confidently.
These resources are particularly useful if you:
manage some of your own marketing
want to understand your advertising before increasing your budget
are considering outsourcing Google or Meta Ads
already work with an agency or freelancer and want greater visibility
want a more structured way to review marketing performance
prefer practical guidance rather than generic marketing advice
Personal support
Need More Than a Template?
Sometimes a resource will help you identify the problem but you may still want another pair of eyes on your account.
Digital 8 Marketing also provides:
Google Ads & Meta Ads Strategy Session
A focused session to discuss your advertising, marketing decisions or next steps.
Google Ads & Meta Ads Audits
A detailed review of your existing advertising account with practical recommendations.
Google Ads & Meta Ads Support
Support with Google Ads, Facebook Ads and Instagram Ads, including Campaign Strategy & Setup, optimisation and Ongoing Management.
Common questions
Frequently Asked Questions
Are the resources suitable for beginners?
They are designed for business owners rather than marketing specialists. Where technical terms are necessary, they will be explained as clearly as possible.
Are these Google Ads and Meta Ads courses?
Most resources are designed to be practical tools, guides, templates and checklists rather than long-form courses.
The focus is on helping you complete a specific marketing task or make a better-informed decision.
Can I use the resources if an agency manages my advertising?
They can be particularly useful if someone else manages your Google or Meta Ads because they can help you understand the questions to ask, the information to review and the results you should be looking at.
Will the resources tell me exactly what to spend on advertising?
Advertising budgets depend on factors including your market, objectives, location, competition, margins and the economics of your business.
The resources are designed to help you think through those decisions rather than recommend the same advertising budget to every business.
Do you offer individual support as well?
If you would prefer to discuss your marketing directly, you can book a Strategy Session, request an Ads Audit or explore Google Ads and Meta Ads support.
They are designed for business owners rather than marketing specialists. Where technical terms are necessary, they will be explained as clearly as possible.Most resources are designed to be practical tools, guides, templates and checklists rather than long-form courses.
The focus is on helping you complete a specific marketing task or make a better-informed decision.
They can be particularly useful if someone else manages your Google or Meta Ads because they can help you understand the questions to ask, the information to review and the results you should be looking at.Advertising budgets depend on factors including your market, objectives, location, competition, margins and the economics of your business.
The resources are designed to help you think through those decisions rather than recommend the same advertising budget to every business.
If you would prefer to discuss your marketing directly, you can book a Strategy Session, request an Ads Audit or explore Google Ads and Meta Ads support.
Your next step
Better Marketing Decisions Start With Better Information
You do not need to change everything at once.
Start with the area of your marketing you want to understand or improve, use the appropriate resource and work from the evidence in front of you.
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