Google Ads & Meta Ads Strategy, Audits & Management
Helping Business Owners Make Better Marketing Decisions
Independent Google Ads and Meta Ads strategy, audits, campaign setup and management for businesses looking for clearer decisions, practical recommendations and measurable growth.
Helping Business Owners Make Better Marketing Decisions
Running a business means making marketing decisions all the time.
- Which campaigns should you keep running?
- Should you increase the budget or improve what's already there?
- Is Google Ads actually working?
- Are your Facebook and Instagram ads reaching the right people?
- And which numbers should you really be paying attention to?
There is no shortage of advice.
Google recommends one thing. Meta suggests another. YouTube, podcasts and social media offer countless strategies, tactics and opinions. The difficult part is working out what actually makes sense for your business. That’s where I can help. I’m an independent Google Ads and Meta Ads consultant providing strategic advice, audits, campaign setup, optimisation and ongoing management. Together, we look at what’s happening in your marketing, what the data is telling us and where your time and budget are likely to have the greatest impact.
No hype. No unnecessary complexity. Just independent advice, practical recommendations and evidence based decisions.
Is Your Advertising Working as Well as It Could?
Perhaps your campaigns are generating enquiries or sales, but you’re not sure whether they could be performing better.
Maybe costs have increased.
Results have become inconsistent.
You’re considering increasing your budget but want to know whether the foundations are right first.
Or perhaps you’re looking at Google Ads or Meta Ads for the first time and want to start with a clear strategy rather than learning through expensive mistakes.
You don’t necessarily need more tactics.
You need to understand what’s happening, what matters and what to do next.
I help business owners take a structured look at their advertising and make decisions based on their goals, their customers and their data.
That might mean identifying wasted Google Ads spend.
Reviewing search terms and keyword targeting.
Improving conversion tracking.
Rethinking a Meta Ads campaign.
Reviewing Facebook and Instagram advertising.
Looking at the customer journey beyond the advert.
Or sometimes deciding that the best thing to do is not spend more money yet.
The recommendation should fit the business not the other way around
Google Ads Consultant Services
If you’re running Google Ads, I can help you understand what’s happening inside your account and identify opportunities for improvement.
Meta Ads Strategy for Facebook & Instagram
Meta Ads can be a powerful way to reach new customers, but performance depends on much more than choosing an audience and creating an advert.
Your offer, creative, messaging, customer journey, tracking and campaign structure all play a part.
I provide Meta Ads strategy, setup, reviews and ongoing management across Facebook and Instagram advertising.
Strategy Before More Spend
Increasing your advertising budget isn’t always the answer.
Before spending more, it’s worth understanding whether your campaigns, tracking, offer and customer journey are giving that additional budget the best chance of producing a return.
That’s why strategy sits at the centre of how I work.
We can look beyond individual campaigns and consider the wider picture:
- What are you trying to achieve?
- Which customers are most valuable?
- Where are enquiries or sales coming from?
- What happens after someone clicks?
- What is your data actually telling you?
- Where are potential customers dropping out?
- What should you test next?
- Where should your next £1 of marketing budget go?
- Sometimes the answer is Google Ads.
- Sometimes it's Meta Ads.
- Sometimes it's improving what's already there.
- And occasionally, the evidence suggests that advertising isn't the first thing that needs fixing.
- That's the value of independent advice.
Ways We Can Work Together
Choose the level of support that fits where your business is now.
You don’t have to move through every service in order. Start with the support that matches the decision or challenge in front of you.
The starting point depends on where your business is now and what you’re trying to achieve.
Not sure what you need? Start with a Strategy Session for focused advice and a clear next step.
Already running Google Ads or Meta Ads but unsure what’s working? Start with a Google Ads & Meta Ads Audit.
Know what you want to launch? Choose Google Ads & Meta Ads Campaign Strategy & Setup.
Want someone to manage and optimise your advertising? Explore Ongoing Google Ads & Meta Ads Management.
Google Ads & Meta Ads Strategy Session
A focused 60-minute session to discuss your advertising, marketing challenges and next steps.
Ideal when you want an experienced second opinion before making further decisions.
Related next step: If an account-level review is needed, explore the Google Ads & Meta Ads Audit. If you are ready to launch, explore Google Ads & Meta Ads Campaign Strategy & Setup.
01
Google Ads & Meta Ads Audit
A structured review of your Google Ads or Meta Ads account, covering the areas relevant to the platform, such as campaign structure, keywords or audiences, budgets, tracking, creative and performance.
You’ll receive prioritised recommendations and practical next steps.
Related next step: Want help implementing the recommendations? Explore Google Ads & Meta Ads Campaign Strategy & Setup or Ongoing Google Ads & Meta Ads Management.
02
Google Ads & Meta Ads Campaign Strategy & Setup
Google Ads and Meta Ads campaign strategy and setup built around your business objectives.
This may include campaign structure, keyword or audience planning, conversion tracking guidance, messaging and strategic account organisation.
Related next step: Already running ads and need to understand the account before rebuilding? Start with a Google Ads & Meta Ads Audit. Want ongoing optimisation after launch? Explore Ongoing Google Ads & Meta Ads Management.
03
Ongoing Google Ads & Meta Ads Management
Pricing Tailored to Your Campaigns
For businesses looking for more involved Google Ads or Meta Ads management, ongoing optimisation and strategic input.
Every advertising account is different, so ongoing management is priced according to the scale and complexity of your campaigns, advertising investment, platforms and level of strategic involvement required.
Independent Advice. Practical Recommendations. Evidence-Based Decisions.
You should understand why marketing decisions are being made.
That’s important whether you’re managing campaigns yourself, working with me or working with another marketing provider.
My approach is collaborative.
I’ll explain what I’m seeing, what the data suggests and why I recommend a particular course of action.
I’ll also tell you when I don’t think something is worth doing. You’ll have a clear view of what I recommend, why I recommend it and what the available evidence suggests — without being pushed towards more activity or spend for its own sake. Because good marketing isn’t about doing more. It’s about making better decisions about what to do, what to change and what not to do.
I’ll also tell you when I don’t think something is worth doing. You’ll have a clear view of what I recommend, why I recommend it and what the available evidence suggests — without being pushed towards more activity or spend for its own sake. Because good marketing isn’t about doing more. It’s about making better decisions about what to do, what to change and what not to do.
Strategy, Clarity & Results
Good marketing strategy connects advertising decisions to business outcomes.
Clicks and impressions can be useful indicators, but ultimately the questions are bigger:
- Are you reaching the right people?
- Are those people taking meaningful action?
- What does it cost to acquire a customer?
- Which campaigns deserve more investment?
- Where is budget being wasted?
- And is your advertising contributing to sustainable business growth?
That’s where strategy, data and commercial thinking come together.
Practical Marketing Advice in Strategy Notes
Not every marketing question requires a consultation
Strategy Notes is where I share practical observations and guidance around Google Ads, Meta Ads, Facebook and Instagram advertising, campaign optimisation, conversion tracking and marketing strategy.
It’s designed for business owners who want to understand their advertising rather than simply be told what to do.
Frequently Asked Questions
What does a Google Ads consultant do?
A Google Ads consultant helps businesses plan, review and improve their Google advertising.
This can include reviewing campaign structure, keywords, search terms, conversion tracking, budgets, bidding strategies and performance data, as well as identifying opportunities for campaign optimisation and growth.
My approach also considers the wider business and customer journey rather than looking at Google Ads in isolation.
Can you review Google Ads that are already running?
Yes.
Many businesses come to me with existing Google Ads campaigns.
A Google Ads audit or strategy session can help identify what’s working, where budget may be being wasted and which areas could benefit from improvement before you make further changes or increase spend.
Do you work with Meta, Facebook and Instagram Ads?
Yes.
Meta Ads covers advertising across Facebook and Instagram.
I provide Meta Ads strategy, campaign setup, account reviews, optimisation and ongoing management, depending on what your business needs.
Can I work with you if I manage my own advertising?
Absolutely.
You don’t have to hand over your advertising account to get professional input.
Strategy sessions and audits are designed to give business owners independent advice, practical recommendations and a clearer understanding of what to do next
Can you provide a second opinion on my advertising?
Yes.
You may already manage your campaigns internally or have another freelancer or agency managing them.
An independent review can help you understand what’s happening in the account, identify questions worth asking and provide another perspective before you make significant marketing or budget decisions.
How is ongoing ads management priced?
Ongoing management is priced individually because the amount of work involved can vary significantly between advertising accounts.
Factors such as advertising budget, number and type of campaigns, platforms, account complexity, tracking requirements and the level of strategic involvement required are all considered.
Depending on the account, pricing may include a monthly management fee and a percentage of advertising spend.
You’ll receive a clear proposal explaining the management fee, how it has been calculated and exactly what’s included before any work begins.
Why might a percentage of ad spend be included in the management fee?
As advertising investment grows, the level of responsibility and management involved can also increase.
Larger or more complex accounts may require more frequent optimisation, budget decisions, analysis, testing and strategic oversight.
For some accounts, a percentage of ad spend therefore forms part of the management fee so the level of service can scale appropriately with the advertising activity being managed.
It isn’t automatically applied in the same way to every client.
Pricing is based on the individual account and agreed with you before management begins.
How do I know which service I need?
You don’t need to decide before contacting me.
A discovery call gives us an opportunity to discuss where you are now, what you’re trying to achieve and what’s happening with your current marketing.
From there, I’ll recommend the most appropriate next step — whether that’s a Strategy Session, Ads Audit, Campaign Strategy & Setup, Ongoing Management, Membership support or simply making some changes yourself.
You can also choose a starting point directly: a Strategy Session for clarity, an Ads Audit for a detailed account review, Campaign Strategy & Setup for a new launch, or Ongoing Management for continued optimisation and strategic input.
Ready for Clearer Marketing Decisions?
Whether you’re questioning your current Google Ads performance, considering Meta Ads, looking for an independent second opinion or ready for more strategic ongoing management, we can start by looking at where you are now.
We’ll discuss your business, your marketing and what you’re trying to achieve. Then we can decide what makes sense next.
No pressure. No unnecessary upselling
Just a straightforward conversation about your marketing.