Services
Helping Business Owners Make Better Marketing Decisions
Clearer Decisions. Better Structure. More Effective Advertising.
Running Google Ads, Facebook Ads or Instagram Ads can involve a lot of moving parts.
Campaign structure, keywords, audiences, budgets, tracking, creative, landing pages and platform recommendations can all influence performance.
Sometimes you do not need another tutorial or another list of tactics.
You need someone to look at what is happening, explain what matters and help you decide what to do next.
I provide independent Google Ads and Meta Ads support for business owners who want practical recommendations, stronger campaign structure and advertising decisions based on evidence rather than guesswork.
Whether you need a second opinion, an account audit, help setting campaigns up properly or ongoing ads management, support can be tailored around your business, goals and advertising budget.
Independent Advice. Practical Recommendations. Evidence-Based Decisions.
How I Can Help
You may already be running ads and wondering whether they could perform better.
You may be preparing to advertise for the first time and want to avoid expensive mistakes.
Or perhaps you have reached the point where managing campaigns yourself is taking more time than you want it to.
My services are designed to meet you at the stage your business is currently at.
Support can include:
- Google Ads strategy
- Google Ads audits
- Google Ads campaign setup
- Google Ads optimisation
- Google Ads management
- Meta Ads strategy
- Meta Ads audits
- Facebook Ads support
- Instagram Ads support
- Meta Ads campaign setup
- Meta Ads optimisation
- Meta Ads management
- Conversion tracking reviews
- Advertising budget reviews
- Campaign performance analysis
- One-to-one advertising strategy sessions
You can book a one-off service or work with me on an ongoing basis.
Google Ads Consultant Services
If you are running Google Ads, I can help you understand what is happening inside your account and identify opportunities for improvement.
Google Ads support may include:
- Google Ads account audits
- Search campaign reviews
- Keyword analysis
- Search term reviews
- Negative keyword recommendations
- Conversion tracking checks
- Budget allocation reviews
- Bidding strategy reviews
- Landing page observations
- Performance Max reviews
- Campaign optimisation recommendations
- Account structure improvements
- Ad copy observations
- Location and audience setting reviews
- Campaign performance analysis
Whether you are new to Google Ads or have been advertising for years, the aim is to help you spend your advertising budget more effectively.
I will look beyond headline metrics and consider how your campaigns fit with your wider business objectives.
That might mean identifying wasted spend, finding gaps in your campaign structure, reviewing whether the right conversions are being measured or determining where additional budget is most likely to make a difference.
Meta Ads Support for Facebook & Instagram
Meta Ads can be powerful, but the platform also makes it very easy to launch campaigns without fully understanding what is happening behind the results.
I provide Meta Ads support across Facebook and Instagram, helping you understand how your campaigns, audiences, creative and budget are working together.
Support can include:
- Meta Ads account audits
- Facebook Ads campaign reviews
- Instagram Ads campaign reviews
- Audience strategy
- Campaign structure
- Creative testing strategy
- Placement reviews
- Budget allocation
- Conversion tracking checks
- Meta Pixel observations
- Campaign objective reviews
- Retargeting strategy
- Performance analysis
- Campaign optimisation recommendations
Rather than changing settings simply because the platform recommends them, decisions are based on your data, objectives and wider marketing strategy.
Google Ads & Meta Ads Strategy Session
Sometimes you do not need someone to manage your advertising.
You simply need an experienced second opinion.
A strategy session gives you dedicated time to discuss your campaigns, advertising plans or specific questions.
We can look at areas such as:
- Which advertising platform to prioritise
- Campaign structure
- Advertising budgets
- Google Ads keywords
- Facebook and Instagram audiences
- Conversion tracking
- Landing pages
- Campaign results
- Scaling decisions
- Why performance may have changed
- What to test next
You leave with clear priorities and practical next steps rather than a long list of changes to make at once.
This can also be useful before increasing your advertising budget or launching a new campaign.
Best for: business owners who manage their own marketing but want expert input before making important advertising decisions.
Related next step: If an account-level review is needed, explore the Google Ads & Meta Ads Audit. If you are ready to launch, explore Campaign Strategy & Setup.
Google Ads & Meta Ads Campaign Strategy & Setup
If you are starting from scratch, launching a new service or restructuring an existing account, I can help create a stronger foundation before advertising spend begins to increase.
Campaign setup may include:
Google Ads
- Campaign structure
- Keyword research
- Keyword grouping
- Negative keyword planning
- Negative keyword planning
- Ad group structure
- Search ad setup
- Location targeting
- Budget settings
- Conversion tracking checks
- Initial optimisation framework
Meta Ads
- Campaign structure
- Facebook and Instagram placements
- Audience setup
- Retargeting audiences
- Campaign objectives
- Budget structure
- Creative testing framework
- Tracking checks
- Initial optimisation framework
The exact setup depends on your business, advertising objectives, available data and budget.
The aim is not simply to switch campaigns on.
It is to build an account that can be measured, understood and improved over time.
CTA: Discuss Campaign Strategy & Setup
Related next step: Already running ads and need to understand the account before rebuilding? Start with an Ads Audit. Want ongoing optimisation after launch? Explore Ongoing Management.
Ongoing Google Ads & Meta Ads Management
If you would prefer someone to take a more active role in managing your advertising, ongoing support is also available.
This can include Google Ads, Meta Ads or a combination of both platforms.
Ongoing management may involve:
- Campaign monitoring
- Search term analysis
- Keyword optimisation
- Negative keyword management
- Budget adjustments
- Bid strategy reviews
- Audience optimisation
- Creative performance reviews
- Campaign testing
- Conversion tracking checks
- Performance reporting
- Strategy recommendations
- Scaling decisions
- Regular review calls
Management is tailored to the complexity of your campaigns rather than offered as a one-size-fits-all package.
The level of support required for a smaller Search campaign is very different from managing multiple Google and Meta campaigns across several products, services or markets.
For that reason, ongoing management is quoted individually after reviewing your advertising requirements.
Related next step: Not ready to hand over management? Start with a Strategy Session or Ads Audit for independent advice and prioritised actions.
Advertising Strategy Before Increasing Your Budget
Increasing ad spend does not automatically increase results.
Before scaling a campaign, it is useful to understand whether the underlying numbers support that decision.
I can help you look at questions such as:
- Which campaigns are actually generating customers?
- What is your cost per lead or customer?
- Are the right conversions being tracked?
- Which keywords or audiences are producing results?
- Where is budget being wasted?
- Is the landing page helping or limiting performance?
- Does the business have enough margin to scale?
- Should budget be increased gradually?
- Would Google Ads or Meta Ads be the stronger next investment?
This is where advertising data becomes useful for business decisions rather than simply another dashboard to monitor.
Who I Work With
I work with business owners and organisations that want more structure around their paid advertising.
This can include:
- Service-based businesses
- E-commerce businesses
- Consultants
- Coaches
- Professional services
- B2B businesses
- Local businesses
- Businesses selling internationally
- Grwing businesses preparing to scale advertising
Because the work is delivered online, support is not limited to one location.
Google Ads and Meta Ads strategy, audits and management can be provided to businesses in the UK and internationally.
A Practical Approach to Advertising
There are always new platform updates, automation tools, AI recommendations and marketing tactics competing for attention.
But good advertising still comes back to understanding the fundamentals.
- What are you trying to achieve?
- Who are you trying to reach?
- What does acquiring a customer cost?
- What happens after someone clicks?
- What is actually producing revenue or meaningful enquiries?
I combine advertising platform knowledge with a wider business and marketing perspective so recommendations are considered in context rather than made purely from what Google or Meta reports.
Strategy, clarity and results — supported by data.
Choose the Right Starting Point
You do not have to move through every service in order. Start with the support that matches the decision or challenge in front of you.
Not sure what you need? Start with a Google Ads & Meta Ads Strategy Session for focused advice and a clear next step
Already running Google Ads or Meta Ads but unsure what is working? Start with a Google Ads & Meta Ads Audit.
Know what you want to launch? Choose Google Ads & Meta Ads Campaign Strategy & Setup.
Want someone to manage and optimise your advertising? Explore Ongoing Google Ads & Meta Ads Management.
There is no expectation that every business needs ongoing management.
Sometimes a focused review and a clear plan are enough
Frequently Asked Questions
Do you manage both Google Ads and Meta Ads?
Yes.
I provide support for Google Ads as well as Meta Ads across Facebook and Instagram.
Depending on your business, one platform may be more appropriate than the other, or they may work together as part of a wider advertising strategy.
Can you audit an account without taking over its management?
Yes.
Google Ads and Meta Ads audits can be booked as standalone services.
You can then implement the recommendations yourself, ask your existing marketing team or agency to make the changes, or discuss additional support with me.
Can you help if I already manage my own advertising?
Yes.
A large part of my work is supporting business owners who want to remain involved in their advertising but would benefit from an experienced second opinion.
A Strategy Session or Ads Audit may be particularly suitable.
Do you work with businesses outside the UK?
Yes.
My services are delivered online, so I can support businesses advertising in the UK or other international markets.
The advertising strategy will take into account the locations, customers and markets you are targeting.
Do you offer ongoing Google Ads and Meta Ads management?
Yes.
Ongoing management is available for businesses that would prefer more regular campaign monitoring, optimisation and strategic input.
Because advertising accounts vary considerably in size and complexity, management is quoted individually rather than offered at one fixed price.
Why might ongoing ads management include a percentage of ad spend?
Some ongoing management agreements may include a fee linked to advertising spend.
As advertising budgets increase, campaigns often require more monitoring, analysis, testing, optimisation and budget management.
A percentage-of-ad-spend structure allows the management fee to reflect the scale and responsibility of the advertising activity.
It does not mean that increasing your advertising budget will automatically be recommended.
Any decision to increase spend should be based on campaign performance, business objectives, available budget and whether the numbers support scaling.
Your management fee and any percentage-of-ad-spend arrangement will always be explained before work begins.
Do you guarantee results from Google Ads or Meta Ads?
No responsible advertising consultant can guarantee a particular level of sales or leads.
Advertising performance can be influenced by your market, competition, pricing, website, offer, budget, tracking and wider customer journey.
My role is to help you improve the structure, measurement and decision-making around your advertising and identify opportunities to use your budget more effectively.
Ready for Clearer Marketing Decisions?
If you are running Google Ads, Facebook Ads or Instagram Ads and want an independent view of what is happening, get in touch.
Whether you need one focused conversation or longer-term advertising support, we can start by looking at where you are now and what would make the biggest difference next.
No pressure. No unnecessary upselling. Just a straightforward conversation about your marketing.